Why Make Do and Mend Matters
“Make Do and Mend” isn’t just a vintage slogan — it’s a timeless mindset. By embracing the art of repairing, reworking, and reimagining clothing, we reduce waste, celebrate creativity, and give garments a longer, more meaningful life.
Make Do and Mend” began as a British wartime campaign during the 1940s, encouraging people to repair, reuse, and rework their clothing in the face of fabric shortages. But far from being drab or dull, it sparked a wave of ingenuity: patching with flair, mixing prints, and turning outgrown garments into stylish new creations.
At RocknRomance Vintage, our Make Do and Mend pieces are inspired by this ethos — blending classic style with sustainable values. It’s fashion that honours the past, supports the planet, and reminds us that true style never fades.